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Leveraging data at each stage of the audience lifecycle is the key to growing audience size and generating more revenue.
In this webinar, we’ll talk through the best tactics for audience acquisition, increasing conversions, driving engagement, saving those at-risk, and win-backs for members we’ve lost. These best practices can be applied to any video service and have a particular applicability to subscription video services with a need to increase audience lifetime value.
- The most effective audience acquisition campaigns
- Onboarding best practices to increase trial conversions
- Identify key audience cohorts based on their engagement status for a nuanced communication plan
- Review tactics to save at-risk subscribers & win-back those that have churned
Senior Vice President, Product Strategy and Marketing
Marty Roberts is the Senior Vice President of Product Strategy and Marketing for Brightcove, the global leader of video for business. Prior to joining Brightcove, Marty was the CEO and Co-founder of Wicket Labs, a leading audience insights platform accelerating growth for over 2,000 media and entertainment companies. Being a technology entrepreneur and driven by success, Marty's focus is on advancing the media industry through data-driven, actionable insights.
Before Wicket Labs, he served as co-CEO of thePlatform, a subsidiary of Comcast, and a leading video management company for major media and entertainment companies. Marty spent nine years at thePlatform, in various roles of increasing responsibility, including Senior Vice President of Sales and Marketing. He also previously held marketing and product leadership roles at Giftcertificates.com and RealNetworks.