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Crash Media Boosts Revenues, Generates Two Million Monthly Video Views Using Brightcove

Since moving to Brightcove we’ve managed to generate two million views per month in the space of just two months...
James KnockCMO, Crash Media Group

인터랙티브 비디오 효과로 41% 시청자가 체크아웃 시 장바구니에 추가

Crash Media Group is an online sports publisher and digital media agency which owns some of the biggest websites in Formula 1, Sports Cars/ Bikes, Golf, and Premium Motorcycles. With a rapidly growing audience of more than 3M monthly visitors, generating more than 12M monthly page views, and an increasing demand for video content from users and advertisers alike, CMG needed a video player to support its growing business. After unsuccessful attempts to serve video, pre-roll advertising and boost revenues using other video platforms YouTube and JWPlayer, CMG turned to Brightcove.

Since integrating with Brightcove mid-2018, CMG has expanded its audience, received video views of up to 2 million a month, and generated significant company growth. In this customer testimonial video, see how Crash Media has utilised Brightcove’s solutions to drive their company forward, and why they plan to continue investing their time and resources in a comprehensive video strategy with Brightcove.

"The integration between Brightcove and our ad stack was seamless, allowing us to connect advertisers with our premium audience of F1, golf, and automotive fans – which we were unable to do with our platforms”, says James Knock, CMO Crash Media Group. "Video is incredibly important to Crash Media and we will continue to invest in our own video content team, as well as leading tech partners such as Brightcove, to offer the best experience for users and advertisers.”