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Brightcove Partners Line Up to Sponsor Brightcove PLAY 2012

Sponsorships for PLAY 2012 are now sold out

BOSTON, March 29, 2012 -- Brightcove (NASDAQ: BCOV), a leading global provider of cloud content services, today announced a stellar lineup of technology and solution partners who have signed on to sponsor Brightcove PLAY 2012, the company’s second annual global customer conference, set for June 25 - 27 at the InterContinental Boston hotel. Flagship sponsors for PLAY 2012 include 3Play Media, Akamai, AOL Video, Cantina Consulting, dotSUB, Ektron, Fig Leaf Software, Filemobile, IBM, KnowledgeVision, Lightmaker, Mixmoov, PLYmedia, RAMP, Sitecore, Taboola, VideoLink and Veeseo. Sponsorships for the event are now officially sold out.
“We are thrilled with the breadth of flagship sponsors that have signed on to participate in Brightcove PLAY 2012,” said Jeff Whatcott, chief marketing officer at Brightcove. “This event provides a unique opportunity for our partners to come together and share best practices and help our customers uncover a host of exciting new possibilities for their digital media initiatives.”

Brightcove PLAY brings together Brightcove customers, partners and industry leaders at the forefront of the digital media revolution. At the event, a wide range of media companies, marketers and developers from around the world will convene for three days of in-depth strategy sessions, next-generation product demos, all-star keynotes and networking.

Brightcove PLAY 2012 will feature keynote presentations and expert-led breakout sessions for business decision makers and strategists, day-to-day users and non-technical programmers, Web developers, advertising operations professionals and more. Topics covered at the show will include multi-platform delivery, monetization strategies, online video analytics, HTML5 video, mobile app experiences and more.

In 2011, Brightcove PLAY was a sold out event with close to 500 attendees and 20 sponsors and exhibitors. The event attracted a wide range of influential attendees, from C-level executives, top subject matter experts and visionary leaders, to day-to-day users, managers, directors and developers.

Registration
Registration for the Brightcove PLAY 2012 global customer conference is now open at play.brightcove.com. A discounted early bird registration rate is available through May 1, 2012, which provides a $500 savings off of the full conference fee.

Community
For regular updates on speakers, session topics, and to connect to the Brightcove PLAY community, follow Brightcove PLAY on Twitter and become a fan on Facebook.

About Brightcove
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, provides a family of products used to publish and distribute the world’s professional digital media. The company’s products include Brightcove Video Cloud, the market-leading online video platform, and Brightcove App Cloud, a pioneering content app platform. More than 3,800 customers in over 50 countries rely on Video Cloud to build and operate media experiences across PCs, smartphones, tablets and connected TVs. For more information, visit http://www.brightcove.com.

Press Contacts

North America
Erika Shaffer
SutherlandGold Group for Brightcove
206-972-5514
erika@sutherlandgold.com

Europe
Sheena Riviera
AxiCom for Brightcove
+44 20 8392 4064
sheena.riviera@axicom.com

This press release may include forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see "Risk Factors" in the Company's Registration Statement on Form S-1 (Registration No. 333-176444), which was declared effective by the Securities and Exchange Commission on February 16, 2012. Brightcove assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.