From Then to Now: The Evolution of Online Video
The evolution of video has changed from a single box on a company’s homepage to a video-led, digital experience. Today’s technology allows marketers to use video virtually anywhere, a website, a landing page, a mobile device; technology makes the opportunities endless. It’s no surprise that a recent Aberdeen study found companies that use video and other rich media achieve 34% higher website conversion rates year over year.
There’s only one constant in the media world: Change. If you think you’ve figured out the way people are going to make content, pay for it, distribute and consume it, think again, because things move fast. All the time.
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