Video Marketing Best Practices for Better Results
Join a panel of Brightcove marketing experts as they provide clear best practices, processes, and applicable methodologies you can use to start seeing more results from your video and streaming strategies.
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Wherever your customer is on their journey, video moves them forward
Video’s versatility for building a brand, selling products and services, and strengthening customer loyalty is unmatched, because there are so many ways you can use it. Every customer is on a journey, and video quickly moves them toward their destination, whatever it is.
*Video Marketing Statistics: What You Must Know for 2023
Want to add video to your marketing with the same tools you’re already using? Brightcove Marketing Studio is as powerful as it is easy to use.
Video creates connections with customers
If you want to stir people’s emotions, convey authenticity, and build trust in your brand (and what marketer doesn’t), there’s no tool more powerful than video. With video, you do much more than tell your brand story; you build strong bonds with customers and prospects alike.
Connect with your audiences through multiple channels — web, email, social, live streamed events, even your own corporate video channel — with a video-first marketing strategy
Measure the impact of your video marketing and implement insight-based content strategies that drive business growth
Build a brand people can relate to
If a picture is worth a thousand words, a video is worth a thousand pictures. Moving images effortlessly convey the vibe of your brand to let the world know what you’re all about. There is an authenticity to video that helps to create a relationship between you and your audiences.
Is your brand as appealing as it can be — as it has to be to win in a crowded marketplace? Find out How to Use Video to Boost Your Brand Perception.
Integrations add video to the tools you’re already using
The Brightcove streaming platform integrates with your martech stack (including marketing automation, CRM, and social tools and platforms) to make it easy for you to use video to reach audiences wherever they are and whichever device they’re on. You can maximize your teams’ productivity (and your ROI) by bringing video workflows into the tools you’re already using to simplify reporting and publishing across all channels.
Ready to take things to the next level? These 4 Advanced Strategies to Boost Your Video Marketing are for you.
Don’t just talk at your customers — engage and involve them with interactivity
Adding interactive features like polls, quizzes, branching, and chapters turns passive viewers into active participants and primes them to receive your sales message.
Want to explore what makes interactivity such an effective sales tool? Don’t miss Interactive is the Future of E-Commerce Video.
Insights let you influence and guide the customer journey
The data streaming video generates tells you so much about your customer and where they are on their journey. And when you know where they are, you’re better positioned to get them where you want them to be: ready to buy your product.
Know who’s viewing your content, what they’re watching, and how long they’re watching it for, in addition to what other content they’ve viewed and where they viewed it
Use these insights to refine your content and to drive better lead scoring, personal identification, nurturing, and personalized follow up
Quantify video marketing’s contribution to lead gen, pipeline, and revenue
Support sales teams with insights on what’s important to the buyer — and what isn’t
Trust your brand to the world’s most trusted streaming technology
There are many reasons why some of the world’s greatest brands trust Brightcove with their marketing video. Here are some of the most important: The Brightcove streaming platform lets you deliver beautiful live and on-demand video to every channel and on any device.
Streaming platforms all have different strengths, features, and track records. When evaluating them, it’s essential to choose one suited to your specific needs and objectives.
To help with your selection, here are 7 Ways the Right Streaming Platform Can Accelerate Video Marketing Performance.
What Matters Most to CMOs Today
B2B marketing leaders at companies like 6Sense, Finastra, and Sitecore share how their teams are facing the challenges of integrating marketing technology to drive success.
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More than 50 integrations with industry-leading solutions
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