Innovation Insight: OTT Video Monetization

Read this Gartner report for tips on maximizing the return on your investment in video and minimizing your customer acquisition costs.

Here are a few of its key findings:

• Many CIOs are being asked to modernize their businesses’ video assets to help drive subscriber growth and manage churn, but they lack the market insights to do so.
• Some media and entertainment (M&E) customers, including broadcasters, publishers, and content creators, continue to extend the life of applications based on legacy distribution models.
• Buying and building the various elements of a streaming workflow both entail risk, and there are questions every CIO evaluating buy vs. build should consider.

Don’t miss “Innovation Insight: OTT Video Monetization” — download it now.