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Nick Iuliano

By Nick Iuliano

Senior Director of Content Strategy at Brightcove

Q1 of 2021: Good Things Ahead for Business Video

Brightcove News

After a year like 2020, we all could use a little more good news. So we're starting 2021 on a high note and shining a BRIGHT light on a few of our amazing customers who are using video for good. These customers all know that there are some stories that can only be told with the power of video.

The City of Malmö: Good for the environment 

Malmö, Sweden is one of those hidden gems in Europe you may have never heard of. Sweden's third largest by population, it has spent years quietly undergoing a major transformation to become a leader in social, economic, and ecological sustainability. While video is commonly used for business, the city's unique strategy for municipal communications has earned praise throughout Europe and has created an important platform for its citizens. From green roofs and rainwater ponds to new bike trails and using food waste to fuel city buses, sustainability initiatives are shared with residents via video to gain their support. In Malmö, engaged and informed residents are great for the environment – and video makes it possible.

"We want to continue to explore ways to use video and remain a sustainability and communication leader for our citizens. We can tell the stories of environmental efforts around the city and also show projects where we are making sustainability-based improvements." - Mikael Hellman, Visual Communication Manager for the City of Malmö

Inspiring Interns: Good for job seekers

Inspiring Interns, the United Kingdom's leading graduate recruitment agency, thought there had to be a better way to apply for a job, especially for new graduates looking for their first position in a competitive market. So the agency turned to video to disrupt and transform its recruitment program. By enabling graduates to record personalized curriculum vitae (CVs) for the companies they wish to work for and hosting them on its website, Inspiring Interns has started thousands of graduates on their career paths. For candidates, video CVs showcase their personality, professionalism, and passion in a way that's just not possible with a PDF. And for employers, video has helped broaden their perspective and opened their eyes to candidates they might not have considered from a traditional CV. The agency credits video for helping to better match the right applicants with the right jobs, leading to happier employees and employers.

"It can be difficult to stand out in a competitive job market. The video CV enables applicants to inject their unique personality into an otherwise faceless process. Employers have told us they hired people they might not have hired if they just considered their paper CV. But what they saw on video really impressed them." - Ben Rosen, Founder & CEO at Inspiring Interns

SEEK: Good for mental health awareness 

SEEK, the #1 employment marketplace in Australia, strives to help people live more fulfilled and productive working lives. More than just a job posting site, SEEK's evolving collection of video content and expanding library of resources helps millions of Australians with everything from career advice and mid-career changes to small business guidance. During the COVID-19 crisis, for example, instead of just posting an article about how to manage mental health and work demands, viewers could watch resident SEEK psychologist Sabina Read speak directly to them, addressing issues and questions with great care and concern. SEEK will continue to be a valuable resource by responding to people's emotional needs, no matter what challenges lie ahead.

"[It was important to] create a destination for candidates and hirers to visit for tools and resources on every step of their career journey. Telling great stories in a beautiful way is one of the most important attributes of video." - Pip Duncan, Head of Production at SEEK Good for human connection is where questions are answered, support is offered, and strength is found for patients and families living with spinal cord injuries. The suddenness of a spinal cord injury can often be overwhelming and leave families feeling unprepared and isolated – and this is exactly how Thea Flaum felt when her daughter Vicki experienced a spinal cord injury at age 19. With the creation of, Flaum channeled her fear and frustration into a mission to let patients and their families know, "You are not alone." The site offers extensive video content from doctors, psychologists, therapists, rehabilitation experts, and, above all, people living with spinal cord injuries to provide unvarnished truths and invaluable insights. With these videos, Facing Disability creates human connections just when people need them most.

"What you're getting are honest, human responses. Video gives you the power of the image, the power of the close-up. So from the very beginning, we insisted on broadcast-quality video." - Thea Flaum, Founder at

We're honored to partner with these incredible organizations, and we applaud the amazing work they do every day. Keep watching this space for others that are using video for good. In the meantime, I'd love to hear from you about examples you've seen of video for good or video storytelling that inspires you to do good.