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Tribeca Film Festival Teams with Brightcove to Power Online Video Initiatives

BOSTON, March 29, 2012 – Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, today announced that the Tribeca Film Festival, presented by American Express, is leveraging the Brightcove Video Cloud online video platform to support a range of exciting new video initiatives for the 2012 Festival, which runs from April 18 - 29 in New York. With Video Cloud, the Tribeca Film Festival is able to offer high quality, HTML5 and Flash-based video content that works across desktops and devices and showcases this year’s films, interviews with artists and filmmakers, daily video highlights, panels and presentations, filmmaker bios, and a deep archive of past Festival content.

“The mission of our organization is to provide artists with unique platforms to expand the audience for their works and to broaden the access point for consumers to experience independent film and culture,” said Matt Spangler, EVP, Marketing & Content, Tribeca Enterprises. “Partnering with Brightcove enables us to extend the reach of our video content to fans around the world and ensure the highest quality viewing experience possible across desktops, smartphones and tablets.”

“The Tribeca Film Festival has done a tremendous job of evolving its online video offerings to provide fans around the world with more ways to experience the event and the great work being showcased each year,” said Jeff Whatcott, chief marketing officer at Brightcove. “We are excited to be the official online video platform for the Festival again this year, helping to deliver a top notch user experience for viewers and drive broad awareness for the Festival and its films.”

About Brightcove
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, provides a family of products used to publish and distribute the world’s professional digital media. The company’s products include Brightcove Video Cloud, the market-leading online video platform, and Brightcove App Cloud, a pioneering content app platform. More than 3,800 customers in over 50 countries rely on Video Cloud to build and operate media experiences across PCs, smartphones, tablets and connected TVs. For more information, visit http://www.brightcove.com.

Press Contacts
North America
Erika Shaffer
SutherlandGold Group for Brightcove
206-972-5514
erika@sutherlandgold.com

This press release may include forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see "Risk Factors" in the Company's Registration Statement on Form S-1 (Registration No. 333-176444), which was declared effective by the Securities and Exchange Commission on February 16, 2012. Brightcove assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.