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Section 4

Video Fuels


Image depicts professional development and employee growth


When you prioritize and support continuous learning and professional development, your people are able to explore new ideas, experiment with different approaches, and grow themselves, even after the initial training. They become your competitive edge, helping your business adapt to market shifts, technological advancements, and changing customer preferences.

It also creates its own virtuous cycle - boosting employee engagement, productivity, retention, and your employer brand.

Video makes learning easy. Align the learning and development content with your company and employee growth goals. Host live streams or webinars for real-time learning in conjunction with expert insights and Q&A to improve comprehension. Use quizzes, polls, or decision-making scenarios to measure progress and reinforce learning. Integrate performance tools to customize learning plans and paths.

1. Share value-add video

content based on interests and performance

Take the guesswork out of learning. Audit your content for popularity, effectiveness, and value addition to the employees and organization. Templatize it to create more in-demand content that continues your employees' learning after the initial onboarding and training, giving them the knowledge, skills, and tools they need to do their jobs well.

Create personalized learning pathways for employees based on their interests and performance. Help employees consume the content that is most relevant to their roles, skills, and career goals, making the learning experience more engaging and effective.

Key tactics for success

Livestream internal training events

Live streaming for professional development training can take the form of live webinars, virtual workshops, tutorials, interviews, demos, presentations, and more. On-demand videos can also be pre-recorded and then live streamed to ensure that all employees can participate in real time and interact with each other.

Live streaming is inclusive, effective, and saves time and costs.

computer screen with thumbs up and heart icons

Enliven learning with live internal webinars that leverage event based interactivity elements like live chat and Q&A.

computer screen with person next to outlined information bullets

Use technology for impeccable management of presenters, waiting lobbies, galleries, and more.

Personalize learning with engagement data

Each learner's interest and development needs are unique, so their learning path should be unique too. Use engagement data to find what content methods and content are resonating and give them more of that as they grow their career.

Analytics can help professional development teams focus on what’s getting engagement and surface topics that people need to learn more about. Adding branching and interactivity on top of this can enable learners to go down paths that align to their needs.

graph with magnifying glass and upward trend line

Use analytics to identify the topics, themes, and formats employees consume the most.

play screen with arrows going outward

Create more related content and scale your learning programs.

piece of paper with charts on it

Report trends to drive more learning and engagement.

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Implement branching and chaptering features to understand hierarchies of interest so that you can expand on those areas with new content to keep the viewer engaged.

Build on-demand video libraries

Organizations that are further along the learning journey can collect the questions, doubts, and misconceptions that most learners have. Save time and resources by pre-recording in depth explainers from SMEs and providing answers on-demand. The most commonly asked questions can be fuel for an FAQ video or used to help inform future topics for video content.

stacked video play screens with magnifying glass over them

Integrate your video streaming platform with Google Drive or Dropbox folders for automatic video uploads.

2. Make it easy

for employees to manage video directly

Use technology to create a user-friendly and accessible video streaming experience that empowers everyone leverage on demand or live video, even if they’re not tech savvy.

Employees who start as learners will graduate and become mentors. As they gain more knowledge, experience, and insights into specific topics, they will transform from viewers to content creators and managers.

Support these learning ambassadors with technology that simplifies knowledge sharing professionally and effectively. It’ll make them feel accomplished, motivate them to create more content, and make video a more integral part of an organization's internal communications culture.

Peer-to-peer learning is most effective when it’s supported by a well-structured framework, including clear objectives, guidance, and recognition of the value of this learning approach. It’s also essential to make the right technology choices so you’re able to create a user-friendly experience that even remote employees can participate in.

Key tactics for success

Empower employees to contribute to the larger organization

Employee content resonates not just with external candidates, but also with other employees because it reflects real experiences, perspectives, and insights.

A video platform is an excellent way of pooling knowledge and learnings from different business units, functions, and geographies to inform and upskill the entire team. It also empowers employees to contribute to the organizational learning culture and gives them a way to convey their interests and expertise.

stack of folders

Integrate your video streaming platform with Google Drive or Dropbox folders for automatic video uploads.

screen with a video on it and a check mark

Enable seamless approval and tagging of videos within the streaming platform interface.

Encourage the use of video by everyone in the organization

Get your employees comfortable with video. Encourage the use of video to deliver workshops, tutorials, “how to” guides, and showcase product knowledge.

Request that leadership and management use video in their communications. When employees see their leaders using video effectively, it sets a positive example and encourages them to do the same.

person staring at a computer screen with another person on it

Offer training sessions to make employees comfortable with video technology.


Set up dedicated spaces for video recording.


Recognize employees who effectively use video.

video play screen going into an envelope

Share examples of successful video projects to inspire others.

outline of person connecting to two other people

When employees show a high understanding of specific topics, encourage them to create peer-to-peer learning videos.

Leverage easy to use tools for high-quality streams

Adopt user-friendly technology and software that lets your employees make, manage, and stream video content for presentations, training, and webinars easily. Ensure that employees have access to quality equipment - good webcams, microphones, and lighting.

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Choose a user-friendly video platform that integrates with your digital infrastructure.

person with a headset on

Provide IT support to help with any technical issues.

How Brightcove can help

Brightcove is a reliable, scalable, and secure platform for enterprise video

See how it can help you enliven the ongoing training of employees and fuel their professional development.


Explore the many ways live streaming improves internal communications in hybrid organizations

Read the blog

Read how Kawasaki K-Line cut the video content distribution workload in half with Brightcove

Learn more

Watch how Finastra leveraged Brighcove’s PlayTV to build a dedicated streaming channel for internal audiences

Discover how


Hear how Brightcove can work for you by speaking with one of our streaming experts.


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