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Home>Resource Center>Build A Competitive Advantage With Your Content Team

Build A Competitive Advantage With Your Content Team

Brightcove - Full Stream AheadBRIGHTCOVE

DESCRIPTION

Content plays an essential role in buyer and customer engagement. Yet, many organizations are degrading the experiences they deliver with their current practices. By investing in a content function, marketers can drive greater impact on company performance and build a competitive advantage.

In this episode we’ll share findings from recent Forrester research on content practices and show how marketers that upgrade their content skills will prevail in a digital-first world. This episode will help you:

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  • Identify content practices that most affect the buying process and customer experience -Learn how your current content skills stack up and identify areas for improvement
  • Gain practical tips for advancing capabilities and setting up a content team for success </p>

WHAT IS PLAYTV?

PLAYTV is Brightcove's very own, award-winning streaming service dedicated to everything that matters in digital media.

Available on any device and anywhere in the world, PLAYTV provides news, analysis, documentaries and interviews offering fresh ideas, actionable tips and thought-provoking inspiration for using video to connect with any audience.

Explore PLAYTV's streaming library featuring thousands of videos and hundreds of hours of content investigating all the ways to elevate the way people build and share ideas with the world.

From marketing and monetizing to creating and connecting, PLAYTV by Brightcove is the #1 resource all about using streaming and digital media to empower your business.

Learn more about the power of PLAYTV by Brightcove.

See how Brightcove can make your business video bingeable just like PLAYTV. Brightcove CorpTV.

ABOUT BRIGHTCOVE:

See how Brightcove streaming technology and services can power the audience journey for businesses and brands around the world.

Engage Your Audiences

Streaming is the best way to attract and retain talent, engage your workforce, and strengthen your culture.

Sell More Products

In a marketplace that grows more crowded by the day, streaming cuts through the noise — from awareness all the way to retention.

Monetize Your Content

Creating compelling content takes time, money, and effort – so it has to drive revenue.

Streaming can have a huge impact on your business. And Brightcove can have a huge impact on your streaming. Find Out More.

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