Build A Competitive Advantage With Your Content Team

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Content plays an essential role in buyer and customer engagement. Yet, many organizations are degrading the experiences they deliver with their current practices. By investing in a content function, marketers can drive greater impact on company performance and build a competitive advantage.

In this episode we’ll share findings from recent Forrester research on content practices and show how marketers that upgrade their content skills will prevail in a digital-first world. This episode will help you:

  • Identify content practices that most affect the buying process and customer experience -Learn how your current content skills stack up and identify areas for improvement
  • Gain practical tips for advancing capabilities and setting up a content team for success

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