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Top 5 Reasons to Attend Brightcove Play 2021

Virtual Events

Blog 2

There Are So Many Reasons to Attend PLAY 2021

Whatever your industry or role, PLAY 2021 will teach you how to do all this and much more. Free and fully virtual, it will happen October 5-6 from 10:00 AM - 2:00 PM in three time zones (KST, GMT, and EDT). With over 24 hours of content, 25+ sessions and 40+ speakers and thought leaders – you can see the full agenda here – there are so many reasons to attend PLAY 2021. Here are our top five.

1. Get powerful ideas you can use now to build meaningful connections with all your audiences.

Transforming your business through connections is what PLAY 2021 is all about. And the most impactful way to build connections that drive results is with video. So come and learn to elevate your content and your marketing strategy from top executives like HubSpot CMO Kipp Bodnar. Let Jon Steinberg, President of Altice News and Advertising and Founder & CEO of Cheddar News, teach you how to engage larger audiences with next-level content. And uncover new ways to use emotional connection to build and scale your brand with marketing innovator Swan Sit.

2. Learn best practices for driving real results for your business with three tracks to choose from – media, digital marketing/e-commerce, and internal comms.

All the content at PLAY 2021 has been organized into three tracks – one for people in media (or anyone with content they want to monetize, like sports leagues and teams or symphonies and arts organizations), one is for digital marketers and e-commerce sellers, and one is for internal communications and community engagement professionals. You can dive deep into one track or explore them all – it’s entirely up to you. However you choose to experience PLAY, you’re sure to take away ideas and tips that will have a big impact on your business.

3. Be inspired by some of the best storytellers out there, including keynotes by groundbreaking creator, writer, and producer Shonda Rhimes and the creators of Crip Camp.

No one is a born storyteller – it’s an art you have to learn. And at PLAY 2021, you’ll learn from the best. Like Shonda Rhimes, the endlessly creative mind behind Grey’s Anatomy, Private Practice, Scandal, and How To Get Away With Murder, as well as the most-watched series in Netflix history, Bridgerton. And Nicole Newnham, Jim Lebrecht, and Howard Gutstadt, the creators of Crip Camp, a documentary that leaves an indelible mark on the heart of everyone who sees it – a true testament to video’s power to tell stories that drive change. Incredible amounts of inspiration are on the agenda for PLAY 2021.

4. Attending couldn’t be easier – PLAY 2021 is free, fully virtual, and scheduled for three different time zones.

With travel time and costs, not to mention our responsibilities at home, attending physical events can be a challenge. Not so with virtual – just “travel” to your computer and log on. If you’ve never attended a virtual event, trust us, you’ll be a believer after the first day. And PLAY is completely free, too. We’ve even scheduled it in three different time zones – 10:00 AM - 2:00 PM KST, GMT, and EDT – so no matter where in the world you are, one will be convenient for you.

5. Be the first to hear major announcements about new Brightcove products and updates.

Our unrivalled track record of video innovation continues with the announcement of (drum roll)...some very exciting new technologies that PLAY attendees will be the first to hear about. Our latest products will let you do more with video, and they let video do more for you and your organization – whether you want to build pipeline, monetize content, or engage your employees. We can’t wait to tell you more about them at PLAY 2021.

And because video tends to overdeliver, we’ll include a sixth reason to attend PLAY 2021...

6. Every bit of content will be available to watch on demand after the event is over.

Are two breakouts that you want to see happening at the same time? No worries. Every session will be available on demand on PLAY TV as soon as it concludes. Watch something you missed, share something you loved with a colleague – the content at a virtual event lives on long after the event itself. (And that’s just a small portion of all the must-see video you’ll find on PLAY TV.)

For a closer look at the speakers and topics we have in store for you, check out the complete agenda here. Then be sure to register for PLAY 2021. It will change the way you use video...and transform your business as a result.

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