Virtual Event

SportsPro OTT Series: Approaching Fan Engagement in Asia-Pacific

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Overview

SportsPro’s OTT Series is a leading online webinar series that aims to equip technical leaders within the sports broadcast and streaming space with the knowledge they need to deliver tangible business outcomes.

Drawing on expertise from across the global SportsPro OTT network, this webinar series is laser-focused on tech solutions, the impact of gamification, unlocking fan monetisation, just to name a few.

APPROACHING FAN ENGAGEMENT IN ASIA-PACIFIC

Over 50% of the world’s consumers are based in Asia-Pacific alone, making the region a key market for local and overseas sports properties that want to engage passionate sports fans. This edition will offer discussion and insight in all areas of fan engagement, including how to approach APAC's diverse sports landscape, the importance of connecting with fans through content, and how to grow and commercialise fanbases.

Keynote Session: Fan engagement in a fragmented region

Speakers:

Joachim Davy, Content and Creative Director - World Table Tennis
Moderator:
Erica Kerner, Branding, Marketing & Communications Expert

Panel Discussion: From casuals to fanatics: Engaging the 'right' APAC sports fans

Panelists:

Justin Barrett, SVP, EMEA & APAC Sales - Brightcove
Nikhil Birla, VP of Web3 and Gaming - ONE Championship
Julia Farr, Head of Asia Pacific, International & New Business - Borussia Dortmund
Moderator:
Tom Elsden, Senior Business Director - Mailman

Speakers

Justin Barrett

Senior Vice President, Sales, International
Brightcove

Justin Barrett leads the EMEA sales team in his role as SVP for Brightcove and is responsible for ensuring the business is best positioned to help organisations scale and improve their digital experience through video.

Justin has an extensive background in eCommerce and customer experience, having performed a variety of roles during his career at the likes of Lastminute.com and most recently as Head of UK Operations at Made.com.

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