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Business of Sports Summit 2022

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The Business of Sport Summit returns in June with renewed ambition to build business resilience. As the sports operating environment corrects and the sector begins to unlock, the Summit presents an enviable opportunity for the nation’s Sport leaders to connect, combat shared challenges, and leverage opportunities emerging from the upturn economy.

The summit will focus on the forces shaping the profession, from unleashing the power of fans to digital ecosystems, broadcasting innovation and live experiences, all with the intent of charting a new path to progress.

Join us for Brightcove’s keynote session ‘Stadiums, Streams and Screens: The Changing Landscape of Sports Content Consumption and Engagement’ on Tuesday, 7 June at 12:05pm, moderated by Greg Armshaw, Brightcove and featuring Will Everitt, Seven Network and John O'Neil, Tennis Australia.


Greg Armshaw

Senior Director Strategy

Greg Armshaw is Senior Director of Strategy at Brightcove with more than 20 years of experience in the media and digital marketing industry. At Brightcove, Greg helped build its dominant position as the number one choice for delivering and monetising live and VOD streaming for Free-to-air TV, Pay TV Content Owners and Sports Content Owners.

Will Everitt


Will is Director Product Solutions for Seven West Media, leading product strategy, innovation and technology transformation for Seven's streaming service, 7plus, following a decade of Yahoo ownership. So far, his team has achieved overall #1 downloaded app in Apple App Store and Google Play and set new records in Australia with the biggest streaming event ever. Will is a thought leader in digital transformation collaborating with broadcasters and publishers globally and a regular speaker and panelist at media tech events. He provides strategy and advisory to tech businesses including as an Executive Advisor to a proptech group.

John O’Neil


John is the Supervising Producer - Live Events for Tennis Australia, the home of the Australian Open Grand Slam tournament. He is responsible for the arena and venue experience along with working closely with the Tennis Australia Broadcast and Production teams. A seasoned media professional with an extensive background in technology and film and television production, John’s role at Tennis Australia includes overseeing the video cloud platform in-conjunction with broadcast and production teams, to ensure the significant volume of content produced both during and in the weeks leading up to the Australian Summer of Tennis is available on Tennis Australia’s various platforms. John is also responsible for internal-facing productions such as town halls, awards nights and staff engagement events, utilising Tennis Australia’s various platforms to deliver those events.

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