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Captivating Audiences with Interactive Live Streaming

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The increasing accessibility of high-speed internet and high penetration of smartphones is driving significant demand and consumption of digital video content across Asia Pacific. To capitalise on this opportunity, media and enterprise organisations alike are turning to live streaming as a way to increase engagement with their audience, boost sales, and strengthen customer relationships.

With the global live streaming market set to grow by USD 25.19 billion from 2021 to 2026¹, and Asia Pacific estimated to account for 49% of this growth during the forecast period², organisations across the region are well poised to take advantage of this opportunity.

Join Brightcove and Sendbird on Wednesday, 26th October, from 1:00PM - 2:00PM SGT as we share insights on the live streaming landscape in Asia Pacific, and discuss how your organisation can leverage interactive live streaming to create memorable experiences that engage your audience and deliver on revenue.

*¹ Technavio: Live Streaming Market by Product and Geography - Forecast and Analysis 2022-2026

² Ibid*


Sanghee Lee

Country Manager, Korea

Sanghee is the Country Manager at SendBird, Korea Inc., the world's leading chat & messaging platform as a service in addition to voice and video. Sanghee’s responsibility as the Country Manager for Sendbird Korea, Inc. is to develop and execute a country-wide plan and vision, in line with Sendbird’s APAC regional strategy, that delivers transformational value to Sendbird’s customers, partners and employees. Previously, Sanghee joined Sendbird as the first employee in 2015 and over the past years, he has played various positions in Sendbird's global HQ in San Mateo, CA including Head of Growth, Head of Marketing and Head of Operations.

Greg Armshaw

Senior Director Strategy

Greg Armshaw is Senior Director of Strategy at Brightcove with more than 20 years of experience in the media and digital marketing industry. At Brightcove, Greg helped build its dominant position as the number one choice for delivering and monetising live and VOD streaming for Free-to-air TV, Pay TV Content Owners and Sports Content Owners.

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