In Person Event

Acquia Engage Boston 2023

Boston, MABack to All Events

Overview

Brightcove is a Gold Sponsor at Acquia Engage Boston 2023.

About Acquia Engage Boston: You can expect today’s most impressive digital leaders to share their expertise, insights, and secrets to creating customer experiences that truly make a difference. Don’t miss this chance to join leading digital innovators—along with your peers to gather, learn, and share together.

"STANDING OUT FROM THE SEA OF SAMENESS – USING A VIDEO LED DIGITAL EXPERIENCE TO INCREASE AUDIENCE ENGAGEMENT"

Tuesday, November 14th 3:55 - 4:20 PM EST

Speakers:

  • Theo Hildyard, VP Global Demand Generation at Brightcove
  • Joerg Klueckmann, Head of Marketing at Finastra
  • Tom Bianchi, SVP Product and Solutions Marketing at Acquia

In the world of B2B digital experiences, it's easy to imitate what everyone else is doing. B2B brands have to do everything possible to be different in a sea of sameness. Learn how Finastra stands out by using a combination of Acquia and Brightcove platforms to create a purpose-built B2B TV Channel for their fintech audiences.

"BUILDING A FIRST-PARTY DATA MACHINE WITH VIDEO"

Wednesday, November 15th 3:15 - 4:00 PM EST

Speaker: Dana Córdova, Senior Director of Marketing at Brightcove

It’s one thing to talk about the importance of having a first-party data strategy, but how do you actually execute one? If you’re producing video content, you already have the ingredients you need to build a data machine that consistently delivers customer insights that will improve your buyer’s experience and the effectiveness of your marketing efforts.

Speakers

Theo Hildyard

VP Global Demand Generation
Brightcove

Theo Hildyard is the VP of Global Demand Generation at Brightcove, the trusted leader in streaming technology. He oversees global campaigns and marketing operations as well as regional and customer marketing. A results-driven analytical marketing leader, Hildyard has over 15 years of experience in B2B and enterprise software including PaaS and SaaS-based products. Hildyard is a motivational and pragmatic leader with a proven track record of improving cross-functional collaboration and partnering with sales to ensure GTMs are actionable across every stage of the sales cycle. Hildyard holds an MBA from Madrid’s IE Business School, is a member of Beta Gamma Sigma, and holds a degree in Computing Science from Nottingham Trent University.

Dana Córdova

Senior Director of Marketing
Brightcove

Dana Córdova is the Senior Director of Marketing at Brightcove. She is responsible for the strategy, planning, and execution of all marketing programs focused on pipeline growth and new logo acquisition for the Americas region. Dana is a marketing leader with a proven track record of creating multi-channel marketing strategies that drive revenue growth. She has over 20 years of experience in demand generation, digital programs, customer acquisition, go-to-market strategy, and managing cross-functional teams.

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