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ROI ASAP: Monetizing Virtual Events

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Overview

Virtual events are now the new normal for connecting and engaging audiences anywhere in the world and measuring virtual event ROI is going to be essential. While there are clear advantages of virtual events, including attendee’s video views data and engagement data, most organizations need to show ROI that translates into sales. In this Video Strategy Session, we’ll discuss several examples of how organizations are monetizing virtual event experiences from free, to sponsored, to paid.

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