Reduce Call Volume.
Educate and Empower Members.
Save Valuable Time and Resources.

Company employees are speaking with account members

69% of customers expect personalized digital interactions with businesses when receiving goods or services. For Blue Cross Blue Shield, this means making it easier for members to self-serve with video demos, tutorials, and plan comparison walk-throughs.

A female employee is communicating with an account member going over services and plans

Your members are craving digital experiences, are you delivering?

Challenge: Rather than picking up the phone, your members are increasingly accustomed to digital-first experiences whether they are looking for answers to plans, coverage questions or finding in-network providers.

Solution: With Brightcove, you can manage all your video content all in one place. Frequently asked questions, open enrollment tutorials, and more. We make it easier for members to self-serve and have their questions answered, and reduce the call volume for your staff.

Male employee is interacting with a company video

Let's be honest. YouTube isn't cutting it.

Challenge: Your members can’t view your videos due to corporate firewall restrictions. You’re using one platform for your internal videos, and YouTube for external – analytics are dispersed and you don’t even own your own data.

Solution: Imagine if all of your videos were hosted on your website, creating a fully branded and seamless experience for your members. Eliminate firewall restrictions, generate more video views, own your first-party data, access insightful and powerful analytics, and lower call center volume.

Here are just a few of the great brands we’ve worked with.

Blue Cross and Blue Shield of Minnesota logo
UnitedHealthcare logo
Aflac logo
American International Group (AIG) logo
A healthcare patient is spending time with a loved one outdoors

Cancer Treatment Centers of America® (CTCA) delivers a seamless, best-in-class video experience to their patients.

Cancer Treatment Centers of America logo
Two surgeons are performing a procedure in a hospital operating room

Barrow Neurological Institute turned to video to extend awareness and help grow the institute’s already well-established brand.

Logo du Barrow Neurological Institute

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