How SXSW Made Its Festival Virtual

SXSW is more than just an event – it’s concerts, a film festival, inspiring speakers, new tech, a place to meet people who share your interests… With so much to discover, how do you take all of that and turn it into a compelling virtual experience for thousands of people, fast? We’ll tell you how. Brightcove sat down with SXSW’s Chief Innovation Officer, Scott Wilcox, to dig into the South By team’s strategy for virtually bringing to life the iconic experience the conference is known for.