Build A Competitive Advantage With Your Content Team
Build A Competitive Advantage With Your Content Team
BRIGHTCOVEContent plays an essential role in buyer and customer engagement. Yet, many organizations are degrading the experiences they deliver with their current practices. By investing in a content function, marketers can drive greater impact on company performance and build a competitive advantage.
In this episode we’ll share findings from recent Forrester research on content practices and show how marketers that upgrade their content skills will prevail in a digital-first world. This episode will help you:
- Identify content practices that most affect the buying process and customer experience -Learn how your current content skills stack up and identify areas for improvement
- Gain practical tips for advancing capabilities and setting up a content team for success
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