A major impact of the pandemic was felt in the sports world, of course. Q3 saw global sports views, already at a low point, drop by 13%. Events like the US Open, the NBA Finals, and others saw traditional ratings slump, along with lower ratings for the NHL Finals, NCAA football, and more. Even when players could get back on the field again or play in a stadium, it was a strange experience to watch. Empty seats? Pretend crowd sounds? Virtual fans on screens? That just didn’t do it for enough fans. But still, they crave action and engagement, and they always will. This is where streaming video and getting creative with content can really deliver the difference.
WHAT THIS MEANS FOR YOU
Think of new ways to connect with loyal fans while attracting new ones
Create behind-the-scenes looks at stadiums, teams, or players
Offer current and former player video profiles
Develop interactive sports trivia or challenges
Provide in-depth analysis of championship games, classic games, or key plays
Stream a series on the origins of team names, mascots, and more