When people want to know what’s happening, they reach for their phone first. From breaking news and updates to important stories, that phone in our hand is the first stop. And we’ve been turning to our phone more than ever. It all began with the start of the pandemic. As that crisis unfolded, along with the presidential election heating up in the U.S., the viewing of news absolutely took off, with an increase of more than 50% compared to last year. Where was everyone watching all this news? Across all connected devices, for sure, but an overwhelming 56% of those views were on a smartphone.
WHAT THIS MEANS FOR YOU
Consumers of news depend on their phones
Make sure your products and content look good - and work - on the small screen
Create content specific to devices
Offer navigation and discovery for quick updates and insights