The initial pause the pandemic brought to the world of movies, theatre, and the performing arts is quickly fading away as video streaming energizes the entertainment industry. Big studios like Disney and Universal Pictures are releasing brand-new titles to home viewers for the first time. Broadway is engaging audiences with live stream performances. And arts and entertainment organizations are seeing how streaming keeps them connected to loyal patrons while reaching new and far-away audiences.
From new performances to repurposing existing content, video is proving to be a real lifeline for any organization hurt by the lack of in-person audiences. When COVID-19 forced the postponement of the Tribeca Film Festival, the pivot to a video experience created higher audience engagement across all platforms, including over 80,000 additional video minutes on the festival’s website. Plus, major performances like Dropkick Murphy’s Streaming Outta Fenway or Willie Nelson’s A Night in Austin were streamed to millions of fans globally when the in-person event was cancelled.
ENTER THE STREAMING UNIVERSE
For a world raised on television, the streaming revolution now has more growth and momentum than ever. Fueled by the stay-at-home orders during the pandemic, consumers have adjusted their viewing habits, and there appears to be no going back.
In the months since the pandemic began, views of entertainment content increased by 58%, with the biggest gain in August as viewing jumped by 70%. The audience migration is alive and well, and now is the time to become a relevant player in this transformative period of our culture. Take advantage of this shift and demand for entertainment by offering free trials and expanding content offerings. You’ll always find an eager market, hungry for something new and different, and when you reach them on their different devices, you’ll be perfectly aligned with the way that they live their lives.
WHAT THIS MEANS FOR YOU
Audiences are resilient
They can quickly adapt to receive your streaming content
Streaming keeps you connected to loyal patrons
Streaming reaches new audiences across the world
Find new ways to deliver exciting and meaningful content, like glimpses behind the scenes, Q&A sessions with performers, and never-before-seen footage