Lots of views, lots of customers, lots of wallets being opened. That’s been the story for businesses lately as the use of video has skyrocketed. This rapid rise began in the first half of the year as views for businesses nearly doubled, and soon after those views more than tripled. Even when things begin to return to normal, video will still be a crucial part of a business strategy. For consumers, it’s created a new behavior that many people will adopt very quickly. And for a B2B audience, video offers a powerful way to connect with customers for trade shows and events. While some in-person events may return in 2021, the ability of virtual events to reach audiences literally remains unmatched. This was clearly demonstrated with Freightwaves, a leader in the global freight industry. Expecting 2,000 attendees at their annual conference, they transformed it to a virtual event and ended up with over 90,000 viewers around the world.
WHAT THIS MEANS FOR YOU
Face-to-face business isn’t going away
Video creates a hybrid approach for your business
Virtual and in-person experiences give customers more ways to stay connected with you
Video reaches newer, bigger, farther-away audiences that might not typically be able to attend your events or visit your business, increasing your reach by as much as 5X in many cases.