Sports and Creating Value for the True Fan

Hear from Simon Gardiner of the Goodwood Group as he discusses digital event strategy for distributing a multi-channel audience.

The Business of Sport on TV, like any other content type, is undergoing a digital disruption as audiences view from different devices and TV ratings suffer. While for some, sport is just another entertainment type, but for the true fanatic and enthusiast—the drama and debates extend the life of any event with relative merits of players, teams and sports technology. Hear from Simon Gardiner of the Goodwood Group as he discusses Goodwood's strategy to expand their events digitally, keep fans engaged throughout the year, and much more.