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Video Content Strategy to Improve your EX and CX Strategies

PLAYTV by BrightcovePLAYTV by Brightcove


Video is one of the fastest-growing and most versatile content types - and one of the most difficult to manage and use effectively. Video is too valuable and too important to neglect when designing content, employee, and customer experience strategies.

In this episode, dive into video content strategy elements that address the cost to create, manage and distribute video, and also the creative elements to engage employees and customers in immersive, personalized and thoughtful experiences. Learn how the shift to being a video-first company can influence the success of the CMO's digital agenda.


PLAYTV is Brightcove's very own, award-winning streaming service dedicated to everything that matters in digital media.

Available on any device and anywhere in the world, PLAYTV provides news, analysis, documentaries and interviews offering fresh ideas, actionable tips and thought-provoking inspiration for using video to connect with any audience.

Explore PLAYTV's streaming library featuring thousands of videos and hundreds of hours of content investigating all the ways to elevate the way people build and share ideas with the world.

From marketing and monetizing to creating and connecting, PLAYTV by Brightcove is the #1 resource all about using streaming and digital media to empower your business.

Learn more about the power of PLAYTV by Brightcove.

See how Brightcove can make your business video bingeable just like PLAYTV. Brightcove CorpTV.


See how Brightcove streaming technology and services can power the audience journey for businesses and brands around the world.

Engage Your Audiences

Streaming is the best way to attract and retain talent, engage your workforce, and strengthen your culture.

Sell More Products

In a marketplace that grows more crowded by the day, streaming cuts through the noise — from awareness all the way to retention.

Monetize Your Content

Creating compelling content takes time, money, and effort – so it has to drive revenue.

Streaming can have a huge impact on your business. And Brightcove can have a huge impact on your streaming. Find Out More.




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