B2B Survey: The 76% Rule Of Video MarketingBRIGHTCOVE
You know video marketing is important — but how can you prove it? Use the data. B2B Video Marketing: The Power of Video in the B2B Buyer's Journey Supercharge your B2B video marketing with insights into when, how, and why B2B buyers use video. We partnered with Ascend2 to survey over 300 professionals responsible for making purchase decisions for their organizations, and here’s just a sample of what we learned:
95% of B2B buyers say video plays an important role in deciding to move forward with a purchase.
70% say video beats research reports, webinars, infographics, books, and whitepapers in creating awareness of business challenges.
93% of B2B buyers say video is important in building trust in a brand. Find out why B2B buyers consider video the content format that packs the biggest punch, and make your video marketing work as hard as it possibly can. Because when B2B buyers press play, you see results.