Using Video to Improve the Employee Experience

How to meet employed expectations for communication and connection in the workplace

83% of employees we surveyed agreed that if their organization used more video content, they would have a better overall experience as an employee.

Company employees are collaborating in a team meeting

Organizations can benefit greatly from adapting to the evolving values and needs of today’s workforce, but what is it that employees want?

Many organizations are missing the mark on delivering exceptional experiences for their employees. In fact, only 25% of the non-executives we surveyed globally would describe the experience they have with their organization as excellent. Why? Our research points to considerable gaps between how organizations communicate with employees and what those employees actually prefer.

Throughout this report, we explore the role video plays in cultivating a more desirable employee experience, which in turn bolsters employee engagement, productivity, acquisition, retention, and an organization’s bottom line.

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