Regardless of the type of content you create, it won’t get the job done if your buyers aren’t engaged. Buyers today are drawn to entertaining, engaging content – and that’s where video stacks up extremely well against all other formats.
In this guide, you’ll learn about:
- The various types of videos and where they fit into the buyer’s journey
- The value of video’s ability to provide rich data at every point in the decision-making process
- The challenges of taking a data-driven approach to video marketing
- Best practices for creating and promoting video that will drive engagement
By using the right video at the right time, you can keep your buyers engaged – wherever they are in their journey.