In B2B marketing, video and interactive content is key for engaging buyers and especially for creating awareness. In fact, Demand Gen Report's 2021 Content Preference Survey, which was sponsored by Brightcove, showed that 46% of buyers turned to video and interactive content in the early and mid-stages of their purchasing process.
The Demand Gen report explores how marketers are realigning their digital strategies with video to create better experiences for buyers. It covers:
- New metrics marketers are using to determine the impact of video on ROI
- How marketers are evolving video content for internal and social channels
- The rise of video podcasts
- How the pandemic strengthened the case for video
- The power of 1:1 and embedded video to turn prospects into buyers
- And much more