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By Julia Farina

VP Video Workflow Success at Brightcove

Why Video Content Workflows Matter More than You Think

Brightcove News

There’s an infographic making waves right now in the LinkedIn community that illustrates the demand for a more connected, innovative, and adaptive workplace. Put simply, The Evolution of the Employee illustrates the needs of a new generational workforce. Driven by applications like Slack and Google Drive, online remote working, and paperless office policies, it’s clear the future of good business is online, collaborative, and adaptive—and video workflow is no exception.

Evolution of the employee visual diagram

It’s no surprise that video has become the new document; it is extremely effective at at converting, educating, training, and entertaining viewers. However, keeping up with the company-wide demand for video content is challenging for internal video teams who often feel bogged down by complex, clunky processes.

So the question is: how do businesses future-proof their video workflow to: 1. Scale video production and; 2. Ensure their teams are happy, efficient, and collaborative?

Workflow Ingredients for Happy, Efficient Teams

Video making involves a lot of people and activity: internal and external production and post-production teams, team review cycles, stakeholder and executive approval, and hosting and publishing for various audiences. Video teams need a workflow that adapts to their needs and saves them valuable time. A workflow that:

  1. Allows teams to work remotely from around the world, and quickly find and upload the files

  2. Enables creative teams and non-technical collaborators to quickly and intuitively get involved

  3. Creates a transparent and collaborative creative process that is tied to video outcomes

Step one is an absolute must—cloud-based software must connect global teams and make it easy to upload, download, and share clips freely within a workspace that synchronously updates with their content library as well as their video editing tools.

Step two involves making it easy for executives and stakeholders to review and approve video content and ensure it’s on-brand. Nobody has time to download a video and markup comments in email anymore.

The final step is about making sure these collaborative workspaces are adaptive, transparent, and integrated into the tools of the modern workforce. Say goodbye to siloed workspaces and hello to software that integrates from the first revision to the final published file—while also making it easy for your team to make data-driven creative decisions based on that video’s performance.

Your New Connected, Collaborative Video Workflow is Here

Forward-thinking companies are quickly adopting cloud-based video platforms that combine best-in-class video workflow and publishing all in one future-proofed workspace.

When producing over 400 videos annually, every moment we save by using Wipster and Brightcove together via the cloud means more time optimizing content and delivering results to our stakeholders.

— Pat MacFie, Global Director of Media at Xero

No one wants to waste their valuable time digging through emails, hunting for files, or logging in to various platforms to edit or publish content. Connected platforms should give you time back in your day—which is why Wipster’s integrated Brightcove Look Folder provides teams intuitive and transparent access to their entire Brightcove Video Cloud, which then syncs with the Wipster platform for collaborative workflow, review, and approval. Once your team’s video content is finalized, you simply publish to Brightcove with one click and distribute it to the appropriate audience.

Wipster Video Interface

But the job’s not finished—how did that video perform? Finally, creative teams can see video performance data directly on the asset instead of emailing the marketing team or crunching a bunch of numbers. Playback and analytics data from your Brightcove account is aggregated and fed back to your Wipster workspace to give your team insights into how your video is performing in real-time. Now you can see how things are landing, and better iterate for future content.

Tools and Teams that Work in Harmony

As you hire and expand your video team, what kind of workflow are you going to bring them into? Does it unite or separate? Does it create time or waste it?

We believe a key component to happy and collaborative video teams involves providing them with powerful and connected tools that work for them—not against them. Which is why we’re excited to offer deeper integrations that help you meet the demands of your growing teams and allow you to scale your video content strategy.

For more on all things workflow, check out our recent webinar How Deloitte’s 3-person video team united a company of 280,000 or read the follow-up piece Level Up Your Video Strategy with these Workflow Tips on the Brightcove blog.