YuMe, Inc. (NYSE: YUME) is a leading provider of global audience technologies, curating relationships between brand advertisers and consumers of premium video content across a growing range of connected devices. Combining data-driven technologies with deep insight into audience behavior, YuMe offers brand advertisers end-to-end marketing software that establishes greater brand resonance with engaged consumers. It is the evolution of brand advertising for an ever-expanding video ecosystem. YuMe is headquartered in Redwood City, CA with European headquarters in London and 17 additional offices worldwide.
YuMe for Publishers (YFP): The Intelligent Monetization Solution for Publishers
YuMe’s supply-side platform (SSP), YFP, enables publishers to monetize multi-screen inventory through a variety of sales channels, including open auction (RTB), private marketplace (PMP) and direct sales, all facilitated through intuitive workflows within an all-new user interface. The platform also provides in-depth, advanced reporting on demand and sales channels, audiences and content, as well as traffic quality, enabling platform publishers to optimize monetization based upon data-driven analysis.
Monetization & YuMe’s Connected Audience Network (CAN)
YuMe’s Connected Audience Network (CAN) gives you access to more than 450 global brand advertisers. Leveraging YuMe’s sophisticated yet lightweight Software Development Kit (SDK), we ensure that your viewers see best fit video ads at the right time, in the right context, and on the right screens. SDK integrated publishers derive 40% more revenue than VAST based. Global brands trust YuMe for delivering quality video ad campaigns worldwide. What does this all mean to you the publisher: better fill and more revenue.
If you're interested in leveraging YuMe's supply-side platform, YFP, please visit http://go.yume.com/bc_contact-publisher. We look forward to helping you monetize your content.