Partner Overview

WIREWAX is a connected video technology enabling our users to engage directly with the people and objects in a video. It provides interactive video to 15,000 users across the planet, including more than 350 brands, broadcasters and agencies.

The strategic differentiator here is the automated computer vision tools, allowing for facial recognition, object tracking, and rich user analytics in video.

The technology is industry proven to drive 9x higher interaction than Google Rich Media benchmarks. Our average CTR across the platform is 14%.

Product Overview

WIREWAX is an interactive video platform, one that's actually self-serve and utilizing computer vision to enable you to convert any moving person or objects in-video into actionable tags with further content.

You can create rich experiences with video-in-video, image carousels, live social feeds, product information and more, all while making it look and feel like your brand with stunning design and animation production.

It's proven to add 9x more interaction over standard video buttons and as much as quadruple time spent with your content.

Features & Benefits

  • Fast, lightweight plugin to Brightcove
  • Mobile and tablet compatible, offering touchable video to the masses
  • Embed across blogs, websites, ad units, social media and more
  • Deep video analytics with everything down to mouse cursor movement recorded to understand your viewers' behavior
  • Ability to drive ROI and deepen engagement within video
  • Brightcove Sync allows you to easily synchronize your WIREWAX and Brightcove accounts

Integration Overview

WIREWAX Sync™ is a two-way sharing integration. Your existing WIREWAX videos can be pushed to your Brightcove VideoCloud and your VideoCloud videos can be pulled into the WIREWAX Studio.

Set up takes approximately 3 minutes and only needs to be done once.

Please email: to received full instructions and get in touch with a WIREWAX representative.

WIREWAX has a number of monthly licensing options starting at $90per month. Please get it touch with to received subscription options.