Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives, enabling customers to gain critical business insights into the performance and efficiency of marketing and sales initiatives.

Partnership Summary

Omniture Genesis® integrates complementary third-party online marketing technologies with Omniture. Genesis gives online marketers the ability to view and optimize campaign and conversion performance across multiple applications. Enabled by the industry's largest ecosystem of application providers, Genesis automates information sharing to support online marketing best practices for cross-channel reporting, dynamic visitor segmentation, and performance optimization. Genesis is part of the Omniture Online Business Optimization Suite.


  • Brightcove to use Omniture's patent-pending ActionSource technology, the only packaged solution that uses a native Adobe component to handle communication between the Brightcove Video Player and Omniture SiteCatalyst analytics without dependencies on external scripts.
  • ActionSource eliminates the processing conflicts common with other solutions