DoubleClick charges a CPM for ads served via DFP Premium.
Google’s DoubleClick™ products provide ad management and ad serving solutions to companies that buy, create, or sell online advertising. The world’s top marketers, publishers, ad networks and agencies use DoubleClick products as the foundation for their online advertising businesses. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, our DoubleClick products help customers execute their digital media strategy more effectively.
DoubleClick and Brightcove have partnered to ensure seamless delivery of video campaigns trafficked in DFP. Learn why hundreds of publishers use Brightcove with DFP at: http://www.google.com/doubleclick/publishers/video.html