Built on precision and innovation, comScore combines propriety TV, digital and movie audience information with vast demographic details to establish new currencies for understanding consumers’ multi-screen behavior at massive scale. With more than 3,200 clients across the media and entertainment industry, and a global footprint that spans more than 75 countries, comScore is delivering the future of media measurement.
comScore and Brightcove have joined forces to offer accurate, real-time insights into how visitors are interacting with video content. Broadcasters, publishers and other major media companies are able to optimize length, placement and message of their streaming content and improve ROI of their online investments.
The partnership provides Brightcove's clients with in-depth insight on video consumption, behavior and advertising effectiveness. This includes unique video duration, most repeated content, fast forward, rewind, number of replays, click behavior during advertising messages. comScore reports also provide key information on how many visitors are unable to view the content due to errors, compatibility issues or excessive buffering times.
Traditionally, the commercial value of streaming media has been determined by the number of starts. However, the explosion of video consumption, viral distribution and in-stream advertising requires more in depth insights for marketers to maximize revenues and determine the ROI of streams. With comScore it is now possible to measure and evaluate content effectiveness in addition to costs and revenues of streams.
Integrated with Brightcove's player, comScore tracks all unique visitor interactions, regardless of where the stream is hosted. This includes all videos distributed by viral sharing, syndication, or on your website.
comScore can be seamlessly integrated with website analytics solution for a full view of visitor behavior across website and video content.