Monetization and Advertising
Maximize the Revenue Potential of Video
Brightcove Video Cloud helps you grow and monetize your content without the cost and complexity of in-house development. Ad-supported businesses take advantage of the comprehensive suite of advertising features with metadata-driven ad insertion and built-in integrations with leading ad networks. Manage ad blockers with our server-side ad insertion (SSAI) tool, or integrate with common client-side ad insertion (CSAI) solutions helping toprotect revenue.
Standards Compliant Advertising Workflow
Insert ads into your video content to drive revenue using Brightcove’s easy-to-implement ad integrations that support IAB video ad standards VAST, VMAP and VPAID, and accommodates pre-, mid- and post-roll ads as well as overlays and companions.
Drive ad placement decisions based on video content, duration and user behavior. Target ads to specific criteria using your ad server’s targeting capabilities.
Synchronize in-stream video advertising with other ad units on the page, such as banners and video overlays.
Ad Cue Points
Define programmatic cue points to trigger pre-, mid- and post-roll ads. Set the specific number of video and rich media ads to be played at each insertion point.
Ad Server Integrations
Brightcove partners with best-of breed solutions such as DoubleClick for Publishers and FreeWheel to deliver integrations that maximize yield and performance for publishers and leverage a range of capabilities desired by advertisers.