Let's Talk Video: 5 Steps to Revamp Your Video Strategy

Video is the most effective marketing tool you have, but are you misusing it? Video strategy is not only a video on your homepage -- it is so much more. Chris Bondhus, Vice President of Demand Generation at Brightcove, will take you through 5 steps to bring you up to speed with today’s video-led digital experiences that can drive real business results. Using real world examples and actionable tips and tricks, this presentation will cover elements for creating a video strategy including:

Video analytics Social video Interactive video Account-Based Marketing (ABM) Live streaming