On Demand Event

MarTech Talk APAC | The martech transformation in financial services - improving the customer journey

Agenda

The martech transformation in financial services - improving the customer journey

Date: 24th September 2024 Time: 2:00 - 2:45PM (SGT) / 4:00PM - 4:45PM (AEST) / 11:30AM - 12:15PM (IST) / 3:00 PM - 3:45PM (KST)

The integration of martech within the financial services sector heralds a significant shift in how institutions engage with customers and optimise their experiences.

Martech tools enable financial institutions to understand customer behaviour, anticipate needs and deliver personalised experiences across various touchpoints.

Join Brightcove in the next episode of MarTechTalk with Kevin Craine, who hosts a panel discussion where we’ll explore:

Where your current customer journey is failing to explain product complexity and intricacies
How best to use video at your key customer journey touchpoints
Which video activity is the most effective at achieving your goals

Join this panel discussion to learn how martech can help you transform your customer engagement for the better

Speakers

Greg Armshaw

Senior Director Strategy

Brightcove

Greg Armshaw is Senior Director of Strategy at Brightcove with more than 20 years of experience in the media and digital marketing industry. At Brightcove, Greg helped build its dominant position as the number one choice for delivering and monetising live and VOD streaming for Free-to-air TV, Pay TV Content Owners and Sports Content Owners.

Pratyush Sinha

Head of Marketing

Blenheim Chalcot

Nikola Maricic

Marketing Director APAC

Ria Money Transfer

Kevin Craine

Host

Business Reporter

Kevin Craine is an investigative business and technology journalist, a process improvement expert, and an internationally recognized reporter on digital transformation. He was named the #1 Enterprise Content Management Influencer to follow on Twitter and has listeners and readers worldwide. He is the host and reporter for the weekly streaming talk shows "Digital Transformation Talk" and "MarTechTalk" for Business Reporter UK.

For nearly 20 years, Kevin has been the written voice for many of today's leading technology brands, like IBM, Microsoft, Intel, and many others. From 2019-2023 he was content strategist, lead writer and producer for AIIM International. His book "Designing a Document Strategy" has sold in over 30 countries.

Kevin holds an MBA in the Management of Science and Technology as well as a BA in Communications and Marketing.