Virtual Event

IMRG - The Weekly Data Show #181

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Agenda

Investigating conversion rates across the customer funnel



Time: 2:00PM - 3:00PM (GMT)

In this week’s show (18th April), IMRG, along with speakers from Brightcove and nShift, will be reviewing the performance of the entire customer purchasing funnel, including the view a product page, add to bag, go to checkout, and complete checkout stage.

Benefit from IMRG data on conversion rates across each stage of the funnel, enabling you to understand where and when customers are most likely to abandon their purchases. Knowing where to focus your efforts will help you to better strategise conversion rate growth for the next quarter.

The webinar will also reveal insights on what will help move customers through the funnel, ensuring that retailers are meeting expectations pre and post-purchase.

Speakers

Matt Noyes

Senior Director, Product Marketing
Brightcove

Matt Noyes is director, product marketing at Brightcove, with an emphasis on its enterprise solutions. Matt is a product marketing practitioner and evangelist focused on applying theories, strategies, and tactics to realize successful go-to-market initiatives for B2B and business-to-consumer companies. Recent projects and experiences include leading product marketing teams within software-as-a-service companies ranging from “configure price and quote” for manufacturers to marketing automation and customer relationship management for financial services.

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