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Virtual Event

IMRG Data Show

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Overview

In this week’s show, IMRG will be reviewing the customer funnel. You will learn first-hand how customers are behaving on retail sites as we reveal whether conversion rates at multiple stages of the sales funnel are still down on where they were before the cost of living spikes hit.

The show will give you tips and tricks on moving your customers through the stages of a sale, from visiting your website and adding to their basket to completing their purchase.

Brightcove's own Matt Noyes, Director of Product Marketing, will join a panel of experts to deliver his own perspective on how UK retail brands can look to navigate the challenges of acquiring and retaining shoppers despite the current inflationary pressures and their subsequent impact on consumer spending. Register to hear how brands can prioritise video to communicate authenticity, effectively access audiences and motivate customers to purchase by reducing the friction and hesitation to buy.

Key Takeaways

Customer Behaviour Online - Learn whether the cost of living crisis has impacted customer behaviour online.

Conversion Rate Optimisation - Discover where customers are converting at multiple stages of the purchasing journey.

Navigating The Funnel - Understand how you can optimise the stages of your customer funnel in 2023.

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