Virtual Event

IABM Webinar: Implementing A Flexible Monetization Strategy

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IABM is an independent, international trade and business organization that keeps the industry abreast of transformative media technologies and connects media companies to the media tech community.

IABM webinars are a trusted, effective and influential source for business intelligence, engagement and skills development, and share insight into the digital transformation happening in the Broadcast, Media and Entertainment technology landscape.


Media companies tend to use a monetization model that’s based primarily on their audience or their content. And that works…to a point. The problem is, the more narrowly defined your monetization model is, the more revenue opportunities you miss out on altogether. In this session, Brightcove will run through how best to choose your monetisation model, their strengths and shortcomings, and how these models can be refined for maximum revenue generation.


Justin Barrett

Senior Vice President, Sales, International

Justin Barrett leads the EMEA sales team in his role as SVP for Brightcove and is responsible for ensuring the business is best positioned to help organisations scale and improve their digital experience through video.

Justin has an extensive background in eCommerce and customer experience, having performed a variety of roles during his career at the likes of and most recently as Head of UK Operations at

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