"The Brightcove Campaign integration (to common Marketing Automation Platforms) with Marketo is really the beating heart of how we do customer retention. If you think about the customer journey, that Brightcove integration to our Marketing Automation Platform supports every stage of their customer journey. Not only does it provide us with the data that we need, but it lights up all of the other platforms that we use throughout that customer journey. Without that Brightcove MAP Integration, really nothing in our retention process works."
Xero Global Director of Media