Case Study

Video Is At the Heart of Discovery for South by Southwest (SXSW) On Mobile, Desktop and OTT

From its humble roots as a local music festival in Austin, Texas, South by Southwest (SXSW) has emerged as one of the biggest festivals in the world for musicians, filmmakers, and digital innovation. Now a 10-day festival, SXSW stages thousands of events.  Innovative video technology allows SXSW to stream an increasing number of events globally and to deliver content 365-days a year through its video platform, SXSW On.  Using Brightcove, fans now can watch SXSW on a mobile app or on one of their other supported platforms, and  can be sure to find original content year round.​

SXSW uses video to lift the boundaries of time and geography to put artists, filmmakers and musicians on a global stage to shape its market, expand the reach of its content, and maintain a leadership position.

Having grown far beyond its original 700 attendees and its music roots, SXSW is now an established global brand that enables its audiences to follow news and updates 365 days a year through online video.

SXSW Conferences & Festivals now reaches tens of thousands of fans and followers who want to experience the latest trends at the intersection of culture, art, and technology.

To deliver attendees and fans a SXSW online video experience, SXSW uses Brightcove Video Cloud, Brightcove Live, and Brightcove Gallery. Video Cloud enables SXSW to efficiently manage and deliver its high-quality live and on-demand video for every version of its properties, so that SXSW fans from around the world may view and interact with festival content. The Brightcove Live module reduces the need for expensive onsite encoding hardware and allows SXSW to stream more of its events. Lastly, Brightcove Gallery powers the beautiful and responsive video experiences that make SXSW’s content available for viewing anytime, across any device. In addition, Brightcove powers SXSW On™, the festival’s original content network, for and Roku.

SXSW extensive use of video offers new dimensions and opportunities to engage and inspire fans, and allow them to share the festival experience