Case Study

Video Cloud helps PUMA drive customer engagement across every screen.

Brightcove Video Cloud is very clearly the best choice. It allows us to look at the video asset itself as an opportunity for engagement to happen.
Jay BasnightHead of Digital Strategy, PUMA

PUMA produces and publishes a wide range of video content around the world to support its products but also to bring customers on a journey.

While PUMA is known for its cutting-edge products, its brand really comes alive through the context that the company puts the products in and the lifestyle that the brand portrays. PUMA looks to video as an opportunity for engagement and a way to direct customers to a cadence-specific, multi-screen experience.

This strategy was put to great use at the 2012 London Olympics, where PUMA created an entire brand environment for its customers to interact with both in person and remotely through live video content, with events and content timed around PUMA-sponsored Jamaican sprinter, Usain Bolt, and his epic performances in the 100 and 200 meters.