Case Study

Screen Media’s Popcornflix™ Monetizes Long-form Video Content with Brightcove

Screen Media’s Popcornflix™ Monetizes Long-form Video Content with Brightcove
Brightcove Once eliminated the obstacles we faced in reaching all the devices our viewers use to consume video content and allows us to insert-multiple pre-rolls and mid-roll ads into our long form content at natural ad breaks. This has given us the ability to deliver a great user experience, while maximizing our profitability and creating revenue streams where they didn’t exist.
Gary DelfinerSenior Vice President, Digital Distribution, Screen Media Ventures

The leading global independent motion picture distributor of free ad-supported feature-length movie streaming platform monetizes its video content with Brightcove Once on mobile and OTT devices everywhere.

Screen Media Ventures generates revenue by distributing and monetizing its massive film library on Internet-connected devices with Brightcove Once

Brightcove Once, allows customers to ingest video content one time and deliver it to every Internet-connected device via a single URL. Brightcove Once VOD and Once LIVE allow content owners to monetize their content on any device by dynamically inserting targeted ads and analyzing content and ad performance in real-time on every platform, allowing for on-the-fly changes to maximize profitability.

Business Situation

Popcornflix™ is a free ad supported feature length movie streaming platform that lets movie lovers enjoy great movies anytime. Featuring hundreds and hundreds of popular titles and exclusive content, Popcornflix is a service of Screen Media Ventures LLC, a leading global independent motion picture distribution company with a broad distribution network that includes U.S. and international theatrical, home video, television, cable and new media distribution, with one of the largest independently owned motion picture libraries.

While Popcornflix had some monetization capabilities prior to utilizing Brightcove Once VOD, they were unable to dynamically integrate ads into their film content on mobile and OTT devices or effectively target appropriate audiences, therefore missing income opportunities. Screen Media Ventures™ knew that, in order to take advantage of their global presence and create a new profit center, they needed to deliver their motion pictures everywhere their viewers wanted to watch them, while monetizing that content across each platform.

Interpreting ad performance and identifying audiences was essential for effectively managing their extensive film library and properly targeting a campaign’s demographic objective. They also needed the ability to gather statistics on this viewership to better serve their customers and appropriately monetize their movies. This would give Popcornflix the ability to properly adjust their rapidly growing film collection.

Solution

Popcornflix selected Brightcove’s patented technology to fulfill their need for mobile ad integration, ad targeting technology, and real time analytics. Brightcove Once VOD provides automated ad integration and device detection enabling Popcornflix to fully monetize their long form content on any device. While Brightcove supplies the ability to monitor content performance and provide real-time reporting for effectual and valuable audience connection. In addition, Once VOD allows Popcornflix to greatly reduce the complexity of managing and delivering their motion pictures by allowing them to ingest their content one time and then dynamically insert and target ads specific to each user in real-time across every platform providing a personalized viewing experience. Unlike traditional ad stitching methods, Once VOD allows for ad content to be adjusted on-the-fly in seconds rather than in hours, without the need for re-transcoding.

By using Once VOD, Popcornflix solved the issue of mid-roll ad delivery on the Roku box. Prior to Brightcove’s technology, their long form content only had a pre- and post-roll ad. Popcornflix now has the capability to dynamically insert targeted ads anywhere in the stream, enabling them to monetize even more of their content on devices including iPhones, iPads, Android, Blackberry and Roku without any additional workflow.

Brightcove also provides Popcornflix with real-time analytics that give them crucial visibility into performance, engagement and profitability to expand and scale their advertising efforts. They can now monitor content performance and audience reach to support planning and delivery of the optimal video ads at the individual user level. Brightcove Once analytics are unique in that they provide detailed reporting on video reach, content consumption, domain or geography within seconds of real-time and across any platform including browsers, smart phones, tablets, set-top boxes and more. The technology supports calling impression URLs, IAB standard ad quartile reporting and beaconing all from the cloud, no client side code required. Brightcove customers can create custom reports on-the-fly ranked by streaming time, skips, number of plays, ad completes, location, date, etc. to achieve a beneficial outcome for themselves and their customers.

“Brightcove Once eliminated the obstacles we faced in reaching all the devices our viewers use to consume video content and allows us to insert-multiple pre- and mid-roll ads into our long form content at natural ad breaks. This has given us the ability to deliver a great user experience, while maximizing our profitability and creating revenue streams where they didn’t exist,” says Gary Delfiner, Senior Vice President, Digital Distribution, Screen Media Ventures.