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Unlock Consumer Purchasing Power Through Social Video

Latest Brightcove research offers valuable insights into generational social video viewing

BOSTON, February 8th, 2017 - On the heels of a holiday season in which retail sales grew four percent year over year according to the National Retail Federation {NRF}, new research commissioned by online video solutions provider, Brightcove Inc. (NASDAQ: BCOV), lays out some valuable considerations for those who are looking to use social video as a way to pick up sales and make in-roads with their target age groups.

The global survey – conducted with 5,500 consumers in the UK, France, Germany, US and Australia – showed that three quarters (74%) of consumers connect watching a video on social media and their purchasing decision-making process, demonstrating why brands are so enthusiastic about video on social platforms. The survey also revealed some interesting generational differences when it came to social video viewing habits, branded video engagement, and – most importantly for retailers – social video conversion.

Here is a snapshot of the key findings across three of the generations:

18-25 year olds

26-34 year olds

55+ year olds

Further findings from the research are detailed in the full report, which can be downloaded here.

- ENDS -

Notes to Editors:

Research Methodology

Vanson Bourne, the research firm that conducted the survey, interviewed 5,500 consumers, aged 18+, in the following countries: the UK, France, Germany, US and Australia (1,000 respondents in the UK, France and Germany, 2,000 in the US and 500 in Australia). Fieldwork was conducted in September-October 2016.

About Brightcove

Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for delivering and monetizing video across connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with publishing, distributing, measuring and monetizing video across devices. Brightcove has thousands of customers in over 70 countries that rely on the company’s cloud solutions to successfully publish high-quality video experiences to audiences everywhere. To learn more, visit

Press Contacts

North America:

Phil LeClare


(617) 674-6510


Rebecca Lake

WE Communications for Brightcove

+44 (0)207 632 3856





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