Major UK daily newspaper site to introduce online news and entertainment video programming
LONDON, UK, August 28, 2007 Brightcove, the leading Internet TV service, and Telegraph Media Group (TMG) today announced a partnership to deliver new Internet video channels on TMG's website telegraph.co.uk. Entertainment and news programming produced by ITN's multimedia division, ITN On, will be launched as part of an expansion of the Telegraph TV service between now and the end of 2007.
Using Brightcove's on-demand, media distribution platform, TMG will be able to deliver branded video services that are timely and relevant to the growing audience for information and entertainment delivered over the internet. Programming will draw on the Telegraph's journalism talent and the multimedia content production skills of ITN On and will cover areas including arts, fashion and travel as well as daily rolling news.
"We are extremely excited to be working with Telegraph Media Group, a market leader with one of the most popular and highly respected news properties on the Internet," said Jeremy Allaire, chairman and chief executive officer, Brightcove "Our partnership provides Telegraph Media Group with a powerful new capacity to deliver large volumes of timely Internet video content, while also introducing new revenue streams through online advertising."
"Investing in top quality video on the web is part of our strategy of informing and entertaining our viewers at a time of their choosing," said Edward Roussel, Digital Editor, Telegraph Media Group. "We are delighted to be partnering with Brightcove, one of the most innovative companies in video delivery on the web, to expand and enhance our online offering."
Brightcove is an Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television. Founded by Internet pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts, Brightcove is the market-leading Internet video partner for international news and entertainment businesses, including CBS Corporation, Discovery Communications Inc., Dow Jones & Company, Inc., Fox Entertainment Group, MTV Networks, The New York Times Company, Reuters, Sony BMG Music Entertainment, Time Life, Warner Music Group, and Washingtonpost.Newsweek Interactive.
In July 2007, Brightcove opened its first international office in London, UK. Telegraph Media Group joins a growing list of Brightcove customers based in the UK, including British Sky Broadcasting, Hachette Filipacchi UK, Sony BMG UK, Emap, and IPC Media.
For more information, visit http://corp.brightcove.com
About Telegraph Media Group
Telegraph Media Group publishes telegraph.co.uk, the most widely read quality UK newspaper, The Daily Telegraph, The Sunday Telegraph and The Weekly Telegraph.
The Telegraph was the first newspaper website in the UK to launch a website.
In the first half on the year telegraph.co.uk had more UK visits than any other newspaper group in the UK, according to Hitwise.
Stephen Orr (AxiCom for Brightcove)
tel: +44 20 8392 4056
Fiona MacDonald, Telegraph Media Group
tel: +44 20 7931 2538
e: fiona.macdonald@ telegraph.co.uk