Coverage


 
February 19, 2015  | 

As the old adage goes: “a picture tells a thousand words” – a mantra that has never been truer than in today’s world of instantly accessible information. Our society has bred consumers who want to receive maximum information with minimal effort. So it’s no surprise that videos telling snappy and engaging stories – at approximately 24 frames (images) per second – are quickly becoming one of the most effective ways to engage customers with a brand.

 

February 9, 2015  | 

First, Brightcove's new Brightcove Video Player is being picked up by many large video platforms. The new player supports the major mobile and desktop platforms and in head to head comparisons loaded 70% faster. Video hubs including AOL, Chartbeat, comScore, DoubleClick, SpotXchange and YuMe have all signed on to support the new video option.

 

February 9, 2015  | 

Last September Brightcove released its updated Brightcove Player and today the company is sharing evidence of its broad acceptance across the online video ecosystem of advertising, analytics and quality of service companies.

 

February 6, 2015  | 

Shares of Brightcove, a Boston-based provider of cloud services for video, rose 13 percent Friday after the company reported a smaller loss than analysts expected in its fourth quarter.

 

January 30, 2015  | 

 “Video is the most powerful way to drive marketing strategies.” That unequivocal statement came from Paul Casinelli, director of product marketing at online video platform provider Brightcove. Casinelli spoke to the crowd at this year's Marketing&Tech Innovation Summit in New York. He says that video is an integral tool that helps drive the customer journey; it leads consumers through channels, content, and eventually to a purchase.

January 23, 2015  | 

Today, video-content owners have more opportunities to reach viewers than ever, thanks to the popularity of online video viewing, which accounts for one-half of all mobile traffic, according to Digiday. But meeting viewer demand is more complex now due to the proliferation of devices and fragmentation of video-playback technologies.

 

January 22, 2015  | 

Netflix plans to rollout to 150 new countries in two years. And if that's true, wow, that's a seriously ambitious target. How might Netflix go about achieving this aim? I spoke to Luke Gaydon, VP of Strategic Initiatives for Media at Brightcove, about practical and infrastructure considerations and obstacles the company may face. His answers were so interesting that I'm publishing them verbatim below.

 

January 19, 2015  | 

Wondering how you can start monetising your online video content? Margaret Davies, Global Vice President of Global Media Account Management at Brightcove discusses what you’ve always wanted to know but have been too shy to ask…

January 13, 2015  | 

While every brand today knows they should be using video to connect with their audience, not everyone is exactly clear as to the why and the how, argues Mark Blair, vice president of video platform Brightcove.

January 13, 2015  | 

“The cloud” has become the de facto solution for nearly every computing challenge under the sun these days, and it has certainly overcome some of the biggest hurdles in modern data management. This is especially true when it comes to video streaming. Cloud solutions, often referred to as server-side solutions, handle the entire process in the cloud, from compiling and delivering the requested content to ad insertion that enables publishers to monetize their content.