Coverage


 
May 17, 2015  | 

Brightcove, the big online video platform company, has expanded its advertising tools including dynamic ad insertion and ad insertion for live programming, explains Albert Lai, CTO, Media. We spoke with him last month at the NAB Show in Las Vegas.

 

May 15, 2015  | 

Ad buyers say that the connected TV landscape, at least in its current state, can be a messy, disjointed place to run ad campaigns. And once Verizon Communications’s $4.4 billion deal for AOL becomes official sometime later this year, that will likely still be true, say agency and advertising technology executives. At least for the time being.

 

May 12, 2015  | 

From analytics to authentic content, David Mendels, CEO at Brightcove, discusses the state of video marketing – and what we can learn in this field from Madonna

 

May 8, 2015  | 

Broadcasters have had to re-think what it means to be a broadcast/digital company, said Albert Lai, CTO for media at Brightcove. Interviewed at the recent NAB conference in Las Vegas, Nevada, Lai explained that broadcasters are in a state of rapid transition.

 

May 6, 2015  | 

The list of public technology companies headquartered in Massachusetts that are spending the most money on research and development ranges from software and biometrics firms to big data and IT security firms.

May 5, 2015  | 

SINGAPORE: Video cloud-service provider Brightcove has unveiled a new range of feature enhancements for its core products, including innovations geared at media and digital marketing customers.

 

May 5, 2015  | 

Brightcove, a cloud services provider for video content, unveiled new features and updates to its suite of video content offerings, intended to enable marketers to publish video faster and increase engagement.

 

May 4, 2015  | 

Video cloud services company Brightcove is hosting its Play 2015 conference today in Boston, Massachusetts, and chose the occasion to announce updates to several of its products.

 

May 4, 2015  | 

In 2015, there are several near certainties when it comes to online video: viewership will continue to rise, and marketers will continue to further develop engagement strategies. It is also expected that industries will continue to shorten the length of their videos while implementing SEO tactics and developing impactful story lines.

 

May 1, 2015  | 

Brightcove CFO Kevin Rhodes told CFO Journal that there’s nothing more important for a CFO than credibility, and spoke of the delicate balance between making investments for the future versus choosing to become profitable immediately.