At Facebook's F8 developer conference yesterday, the company announced a series of initiatives that, taken together, demonstrate it is positioned to be a very big player in video and YouTube's biggest competitor long-term. Following are the most important announcements and my take on their implications. I also note the key missing pieces that are almost certainly on Facebook's video roadmap.
The predominant theme at last week’s Sportel America convention in Miami was how sports-content owners and rightsholders are dealing with the latest balancing act in content distribution: how to cater to a growing number of millennials who consume the bulk of their video content on mobile devices, while maintaining the value of the linear telecast, which remains the primary revenue source in nearly all major sports media-rights deals.
For most of Inc.'s history, we've regarded entrepreneurs who go public the way you might view those people who've signed up for the one-way Mars One expedition: We've wished them well, but never really planned to hear from them again. After all, we figured, public companies are different from Inc. companies. Wall Street tends to shift the focus from the founder's innovative vision to a beady-eyed obsession with short-term results, and we're not in favor of that.
When serial tech entrepreneur Jeremy Allaire founded online video platform Brightcove in 2004, the idea that people would ditch their TVs and watch everything on laptops and cellphones seemed fantastical. Back then, Netflix was the company that mailed DVDs to its subscribers. Social media barely existed. More than a few people still accessed the web via slow dial-up modems.
In 2015, there are several near certainties when it comes to online video: viewership will continue to rise, and marketers will continue to further develop engagement strategies. It is also expected that industries will continue to shorten the length of their videos while implementing SEO tactics and developing impactful storylines.
The famous annual SXSW music, film and interactive 9-day festival is happening right now, with its live and on-demand video experiences for 2015 powered by Brightcove.
The annual South by Southwest Music, Film & Interactive festival, SXSW, is using Brightcove's video systems to deliver live and on-demand video experiences for its 2015 events, running 13 - 22 March in Austin, Texas.
If anyone’s ever had a campaign which hasn’t gone quite right, it’s always reassuring to know the marketing technology providers can also make the same mistakes.
Fashion retailers tell us the technologies and innovations they are backing this year and the results they hope to see.
The South by Southwest (SXSW) music festival will use Brightcove's suite of video technologies to deliver live and on-demand video for its 2015 event, which runs from 13-22 March in Austin.