Marketers wanting to understand and measure the value of video content in their marketing programs have a new resource at their disposal thanks to the partnership of cloud services for video provider Brightcove and engagement marketing software and solutions provider Marketo.
Neon has launched a platform for the selection of thumbnail images accompanying live streaming content that is designed to both automate the process and improve viewing. The Neon Live product, which frequently updates the thumbnail on live streams to include recent events, will be shown at NAB 2015 in Las Vegas, April 13-16.
At next week's NAB conference, Neon will show how Neon Live works with Brightcove's live streaming platform. When the service launches, it will work with additional live video platforms that stream HLS video. The service will be available to exisitng Neon customers tomorrow, and to new customes in the next few months. The company wouldn't comment on pricing, only saying that it depends on the number of thumbnails created and the number of minutes of video processed.
Brightcove today announced that Brightcove has achieved the new AWS Partner Network (APN) Digital Media Competency. Brightcove achieved this new Competency based on its technical proficiency and proven track record with Media and Entertainment companies.
You might not wear a cape and tights, but video cloud services company Brightcove says you can still be a superhero. Brightcove has just released a fun and useful download called The Hero’s Guide to Video Marketing. This is part one of an ongoing series that will explain all the points that a video marketing hero needs to know. This part looks into the hero’s utility belt, showing what a marketing hero should have on hand at all times.
For publishers, 2014 was the year of TV technology. With the increased production and distribution of 4K content and greater awareness of 4K in the consumer marketplace, the buzz was all about more pixels, bigger displays, and new hardware. This year, with the introduction of Dish TV’s streaming service, Sling TV, as well as the recent news of standalone streaming options from HBO, CBS, and others, the focus for publishers has become about content and programming.
Brightcove, a provider of cloud services for video, has expanded its integration with the Oracle Eloqua marketing automation platforms to offer video marketing analytics.
At Facebook's F8 developer conference yesterday, the company announced a series of initiatives that, taken together, demonstrate it is positioned to be a very big player in video and YouTube's biggest competitor long-term. Following are the most important announcements and my take on their implications. I also note the key missing pieces that are almost certainly on Facebook's video roadmap.
The predominant theme at last week’s Sportel America convention in Miami was how sports-content owners and rightsholders are dealing with the latest balancing act in content distribution: how to cater to a growing number of millennials who consume the bulk of their video content on mobile devices, while maintaining the value of the linear telecast, which remains the primary revenue source in nearly all major sports media-rights deals.
For most of Inc.'s history, we've regarded entrepreneurs who go public the way you might view those people who've signed up for the one-way Mars One expedition: We've wished them well, but never really planned to hear from them again. After all, we figured, public companies are different from Inc. companies. Wall Street tends to shift the focus from the founder's innovative vision to a beady-eyed obsession with short-term results, and we're not in favor of that.