First things first: What is interactive video? It’s any type of online video that includes some type of user-engaging feature, such as branching paths, viewer participation (in the form of quizzes or assessments, for example), or clickable areas or buttons.
Video marketing is innately shareable, memorable, and emotional. It’s no surprise that video accounts for 64% of all web traffic, and is projected to reach 80% by 2019, according to ReelSEO.
Brightcove Lift enables publishers, broadcasters, over-the-top (OTT) providers and other media companies to maximise video ad delivery and video ad revenue across mobile and desktop. Combining server-side ad insertion (SSAI) and an HTML5 player management service, Brightcove Lift defeats ad blockers while delivering TV-like ad experiences for viewers, client-side interactivity and integration with the industry's leading providers for reporting and analytics.
Brightcove has launched an ad optimisation solution which it promises will enable publishers, broadcasters and OTT providers to maximise video ad delivery and revenue, while defeating d blocker technology.
To hear David Mendels tell it, advertisements are the Brussels sprouts of the Internet — they’re good for you, even if you can’t stomach them. So Mendels, chief executive of Boston Internet video company Brightcove Inc., plans to make you watch more online ads, whether you like them or not.
The rise of ad blocking technology is a looming concern for ad-supported publishers across the web. The growing popularity of ad screening technology is poised to take a substantial bite of out of digital ad spend as more and more consumers look for ways to opt out of interuptive advertising. Today, video ad tech firm Brightcove is taking a major swing at ad-blockers with the debut of its latest product, Brightcove Lift.
The online video delivery platform Brightcove today announced new technology that defeats software that blocks video ads on desktop and mobile devices.
The anti-ad-blocking capability is part of Brightcove Lift, the company’s ad optimization solution, which helps companies maximize the revenues they see from video ads placed on the desktop and mobile.
One of the biggest challenges for the ad-supported video industry is ad blockers. Brightcove has a solution with the release of Lift, its server-side ad insertion solution.
Create internal or external live video events without going to the IT department. That’s the promise of Brightcove Gallery Live Event, an all-in-one toolkit the video cloud services company launched yesterday.
Why is ad blocking taking off? That's easy: Consumers love it. The majority of video and display ads are removed from their browsers. And without ads bogging down processing speed on their computers, tablets and smartphones, their devices run much faster.