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In the US, People Are Switching to Digital for Live Sports Viewing

In the US, People Are Switching to Digital for Live Sports Viewing

Sports are on hold in the US due to the coronavirus pandemic, but digital live sports viewership will still rise more than 14% this year thanks to continued organic growth and accelerated cord-cutting. According to our first forecast on digital sports viewers, 36.5 million people in the US will watch live sports digitally this year.

Ads in the Age of Quarantine

Ads in the Age of Quarantine

There is no doubt that the ongoing COVID-19 pandemic has adversely impacted the digital advertising industry, as the demand side has seen massive budget cuts, canceled campaigns, and halted spending, estimated by the IAB to be about a 25% decrease.

Brightcove Promises Change: We Stand with the Black Community.

Brightcove Promises Change: We Stand with the Black Community.

Over the past couple of weeks, our team at Brightcove has taken a hard look at our core values, not only as a business but as members of the global community. What is clear is that now is not the time to be silent.  Treating one another with respect and dignity is central to who we are and what we stand for as an organization.